Indigo Ag Makes Bid to Become Agtech Marketplace, Launches Ag Data Platform
Indigo Agriculture, the agtech startup best known for plant microbiome technology — and raising a cool $403 million in four years — is making a bid to become an agtech product distributor and digital platform.
Indigo manufactures cotton, corn, wheat, soybean and rice seeds coated in a casing of beneficial microbes to help withstand stressors such as heat and drought and use fewer chemicals. The company buys that crop back from farmers for a premium based on its sustainability credentials.
But the company is expanding its offering into new domains, and at the end of the year it is launching Indigo Insight, a digital product offering precision agriculture decision support for agronomists and advisors, Barry Knight, Indigo’s head of commercial operations for North America, and head of the Indigo Research Partners Program, revealed to AgFunderNews.